Converting A Web Visitor to A Lead
Marketing efforts often focus on establishing a guided path to convert web visitors to viable leads. It typically starts with an ad campaign that directs the ideal “buyer persona” to a specific page on your website, hoping that visitor then enters their contact information into a form Sales can action and Marketing can nurture. If the form doesn’t get submitted often enough, it’s sometimes back to the drawing board for the Marketing Team to modify the campaign and Sales has nothing to action in the meantime.
What if there was a way to convert a web visitor to a lead…before the form is submitted?
Uncover Anonymous Web Visitors
Identify the businesses that visit your website but don't inquire. Access full information about those businesses including:
Industry & Company size
Close sales leads you never knew you had
When a whopping 98% of B2B web visitors don't make an inquiry, you could be missing out on leads that are in the market to buy. Turn website visitors into sales leads by uncovering exactly what they looked at on your website and for how long, and increase your conversion to sale.
Action leads before your competitors
Gain the competitive advantage with real time alerts when visitors of a chosen criteria visit your site. Create watch lists and be alerted when businesses of interest visit and automatically assign leads to your Sales Team to action.
Use workflows to do the “heavy lifting”.
Creating Effective Lead Management Workflows
From initial contact to post-acquisition, sending e-mails, meeting requests, check-in’s and check-up’s is a time consuming process. Often times you’re re-using the same messages with a few changes and scheduling your next task… one at a time.
What if there was a way to save time by automating most of this work effort?
Deliver your pitch & secure your next sale
Consistent, concise and timely messages will ultimately ensure there is no confusion and help you convert leads to customers… faster. Using automation, you can ensure the consistency and timeliness is adhered to every time.
create workflows that work for you not against you
From initial contact to closing the deal and post-sale relationship nurturing, use automation to the '“heavy-lifting”. Automate all reminders and outbound messages to ensure you keep in touch with your pipeline.
Grow your pipeline… and your business
Automation saves you time and accelerates your pipeline growth. Ultimately enabling you to grow your business… faster by freeing up time to focus on your next strategic milestone.
Ditch the spreadsheets and invest in tools that work for you
Free sounds good until you need a feature that isn’t also free. Tempted as you are to use spreadsheets to manage all your customer data, it will eventually consume you and your team trying to maintain the information to a high quality standard.
By investing in a CRM you are guaranteed to
reduce administrative burdens
centralize and standardize data
gain a competitive advantage
There are hundreds of CRMs available today. Which one would you choose?
Power up your sales team
Spreadsheets keep infrastructure costs down but CRMs keep administrative time-cost down for your Sales Team. If they can focus efforts on the “selling” vs. data-entry, it’s a win-win for your company.
Create a “Work From Anywhere” environment
A CRM can be accessible by anyone… wherever they are. This enables your business to extend it’s reach internally and externally.
Make your next strategic change… data-driven
Centralized data stored in a CRM makes for a great source of information that can be summarized and accessed on-demand. Simplify your data gathering with a CRM.
Invested time up front to setup effective marketing campaigns can amplify your pipeline
Planning to implement creative marketing campaigns is often short on time and resources. Big ideas executed poorly may cost your money than you anticipate. By planning to spend a little time up front to set up your marketing systems, you could mitigate the risk of over spend and under delivery.
Are you ready to take your marketing efforts to the next level?
Get creative with your team
Explore what the market is looking for. Check your data (hint. your web analytics is a good place to start) and start crafting your next marketing campaign.
Map out the flow
Figure out when and how you’ll engage with your ideal customer online and over the phone. The possibilities are endless…getting started is key!
Build on what works
Once you’ve built a campaign, take it the next level by continuing to build on it. Take your engaged leads on a journey that will guarantee conversion to customer.